Kolkata, July 17, 2026: Reinforcing their commitment to community welfare and social responsibility, Merlin Group and CBRE jointly organised a Blood Donation Drive with World Trade Center Salt Lake as the Sustainability Partner and Acropolis Mall as the venue partner. The initiative was organised for the employees of the Acropolis Office Building in association with the National Thalassemia Welfare Society and the Federation of Blood Organisations of India (FBDOI), Kolkata., with the objective of encouraging voluntary blood donation and supporting patients suffering from thalassemia and other life-threatening conditions. The Central Blood Bank, IBTNI Kolkata will be managing the collection.
CBRE is organizing this blood donation camp in Kolkata after successfully organizing it in Pune, Gurgaon and Bengaluru. CBRE extends its deepest gratitude to all the volunteers, medical partners, and organizers who have made—and continue to make—this noble cause a massive success
With the belief that every drop of blood has the power to save a life, the drive witnessed enthusiastic participation from 48 employees. .
The entire blood collection process was carried out by experienced medical professionals from the National Thalassemia Welfare Society, adhering to all prescribed medical protocols to ensure a safe, hygienic and seamless donation process. Prior to donation, doctors conducted haemoglobin tests, identified the blood group of each donor and counselled participants on the critical importance of regular blood donation, particularly in meeting the lifelong transfusion needs of thalassemia patients.
The blood units collected during the drive will be utilised for patients supported by the National Thalassemia Welfare Society, helping ensure a steady supply of safe blood for those requiring regular transfusions.
Speaking on the initiative, Subhadip Basu, Corporate General Manager – Retail & Hospitality, Merlin Group, said:
"Blood donation is one of the noblest acts of humanity, as a single unit of blood has the potential to save a precious life. At Merlin Group, we believe that businesses have a responsibility to create a meaningful impact beyond commercial success. This blood donation drive reflects our commitment to community well-being and is aligned with our Corporate Social Responsibility philosophy. We are grateful to CBRE for partnering with us in this initiative and to the National Thalassemia Welfare Society for their unwavering support in conducting the drive with the highest standards of medical care. We also thank World Trade Center Salt Lake for joining us as the Sustainability Partner in making this initiative meaningful and impactful."
The initiative underscores the shared commitment of Merlin Group, Acropolis Mall, CBRE and World Trade Center Salt Lake towards fostering a culture of compassion, volunteerism and social responsibility while contributing to a vital healthcare need. By encouraging voluntary blood donation, the partners hope to inspire more individuals and organisations to come forward and support life-saving causes that make a lasting difference to society.
